Better digital
‍experiences,
‍by design.

We do this by sparking your innovation, by fostering your ideas, by expanding your horizons, and by shaping a collective future.

Tell me more

Better by is a multidisciplinary, digital product strategy and experience design studio, led by Laurens Slechten

Our expertise in product discovery, digital experiences (UX) and service design supports you through the entire product management lifecycle, from product vision to continuous improvement. Our value-based approach ensures user needs and business objectives are balanced to create long-term value.

Product discovery

We set up intentional product discovery practices and rapid experimentation techniques, so you can find the opportunities to maximize business and customer value.

Digital experiences

We create digital products that work well for your business and for the people that interact with you. Our expertise covers all phases from user research to detailed design.

Service design

We improve the quality of your service and increase user satisfaction through a human-centered approach. We cover the entire user journey and the needs of your employees.

We partner with ambitious businesses, big and small.

We have the privilege of working with forward-thinking businesses looking to improve their digital products and services. I act both as consultant or as an extension to in-house teams.

Product discovery / Digital experiences

Launching a fan experience platform

We worked with KRC Genk, a football club in the Belgian Pro League, to design their first-ever supporter facing platform. The question: "How can we build a digital future for our fans, business relations and club, to make our brand bigger and stronger?" Leveraging a centralized data platform, we helped define one central platform for all products and services of the club that will give the supporter and seat holder access to their fan profile, ticketing, and so on.
Digital experiences

Enhancing user flows for a time-series analytics platform

Timeseer.ai, an Antwerp-based start-up, offers an AI-powered observability platform that helps businesses monitor their data proactively over time and see if the quality meets specific SLAs. Working with Timeseer.ai, we help them evolve their product design practices, introducing prototyping and testing to enhance the usability of their platform.
Product discovery / Digital experiences

Designing a digital-first dealer and partner experience for a Belgian design house

We helped Tribù, a Belgian family-run design house, define and design a partner platform to improve the online experience for architects and dealers. We conducted user research to determine the needs, behaviors and pain points of their target users. By collaborating with their sales team and their key customer groups, we were able to design prototypes that helped them assess if the work resonated with this audience.
Digital experiences / Service design

Redesigning an enterprise counter

Anyone who wants to become an independent entrepreneur has to deal with a lot of administration. Formalis, a business counter, wanted to redesign their employee-experience as they transitioned to a better application infrastructure. With their old system, they couldn't guarantee smooth customer service in the future, so we helped them define and design a new web-based software experience for employees, enabling them to provide a customer-first way of working.

Partnering
for innovation

Need help balancing the needs of business, technology and user experience to create maximum return from your digital products?

hi@betterby.be